Video analytics have been proven to be powerful ways to improve the customer experience and increase profitability. They’re proven because they work, and they work because businesses are able to access valuable information they weren’t able to before video analytics came along. But, just because these systems are powerful doesn’t mean you should use them without any oversight or thought into how you plan on using them. Here are some helpful tips on how to make sure you do video analytics right and get the most out of your investment in this technology.
Detailed Analysis of Video Analytics Usage and Adaptation
Companies are already investing in Video Analytics systems, but not every organization is getting full return on their investment. For example, just 43% of companies that have implemented these software solutions say they’re maximizing their benefits with each use, according to recent research from Forrester.
The survey asked 641 IT executives, business leaders and managers how they were using video data and what challenges they were facing as they adapted video analytics technology. Overall, respondents said it was hard to obtain accurate metrics and make decisions based on those metrics because of gaps in visibility into what people are actually doing or saying during videos.
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Video use cases in the industry include
The retail industry uses video analytics to get more information on customer behavior, which is really useful in deciding where they want to put new stores. Video can also be helpful for people trying to spot flaws in manufacturing processes and identify what needs fixing right away.
Warehouse optimization has gotten easier with video. Because it helps managers track how workers are operating as they move boxes around and organize them; visualizations allow them to quickly identify bottlenecks that need addressing.
As you can see, there are lots of opportunities for businesses that use videos. So make sure you understand exactly how and why your business will benefit from these technologies before you invest in an upgrade.
Video Analytics-How Do You Make Sure You Do It Right
There are plenty of amazing uses for video analytics; you can use them to automate security processes, create better customer engagement strategies and uncover valuable insights about your business. Here’s how to make sure you’re doing it right.
Consider the Larger Image of the Company
Video analytics isn’t just about installation, it’s about ensuring that you are investing in a solution. Which fits in with your company’s goals. Without considering what these goals are, you could be wasting valuable time and money. Before you begin your search for video analytics software, review your company’s vision. And look at how video monitoring fits into that picture.
Use Automation, but with Human Controls
Surveillance video analytics can only get you so far. That’s why it’s important to make sure that you have humans involved in analyzing and watching your video footage. Some video analytics platforms allow you to automatically send alerts when certain events occur. But it can be just as helpful (if not more) to have real-time human involvement in your process.
Video analytics should be thought of as a powerful tool, but it’s not something you should take for granted. The technology behind video analytics can give your business an enormous edge. But it’s not just about deploying technology—it’s about how you use that technology. Your challenge will be to determine how video analytics can best benefit your company. And then invest in that technology accordingly.