…As we all know Instagram is one of top most leading social media platforms not only allowing us to create aesthetic and interactive feeds but also helping us grow our brands.
Brands need a platform to showcase their product and services, and Instagram does this in the best possible manner. Providing brands with everything they need to expand their user engagement, reach, and exposure.
Incorporating Instagram feeds into a website creates an impact on the existing and potential buyers. It pushes them to visit your Instagram page for a closer view. Visual content is an outstanding way to make your customer base understand the product and make your band stand out.
Let’s learn about Instagram Widget
As mentioned above, incorporating Instagram feeds into your website helps your brand grow and achieve success. Many third-party platforms have introduced tools and quick fixes for leveraging your Instagram content to your website which improves the brand’s user engagement, trustworthiness, and conversion rates.
Instagram widget is one of the solutions to leverage your Instagram content on other platforms. It is an interactive tool that allows brands to collect, curate, customize and embed their Instagram feeds to a website.
Why should we embed an Instagram Widget?
Getting a detailed idea about the how’s and why’s of embedding Instagram feed widget to your website gives the brand a sense of user engagement and develops more conversations with the customers. Let’s look at this in detail:
1. Instagram widget develops an interactive website
Brands are constantly looking for ways to expand their content and grow in the market by standing out. Engaging users in such a competitive market is getting difficult day by day. By providing interactive visual content to the customers on your website makes the brand unique and exclusive.
Most brands give a lot of time and effort to their Instagram feed. Making powerful videos and photos plays a crucial role in social media marketing. Also engaging this content on the website in a creative manner would hike up chances of high user engagement, enhance conversion rates, and reduce the risk of cart abandonment.
2. Collaborates Instagram and website campaigns
By incorporating the brand’s Instagram feed into the website, one can collude their brand’s social media campaigns with their website without any extra effort. Curating your custom posts and brand feed to the website will help you create website galleries, product launch pages, and hashtags campaigns.
Using Instagram widgets you can create a vast variety of content and curate it for your websites like promotional campaigns, announcements, and interactive posts. That will help you reach a greater number of users comparatively.
3. UGC generates website traffic and engagement
User-generated content is gaining popularity and many companies are incorporating this into plenty of their marketing strategies across different channels. A simple explanation for this is that user-generated content builds a sense of trust and loyalty in users by showing authentic and genuine feedback about a brand’s products and services.
UGC is shared by existing customers who are familiar with the brand. Instagram is a good course to find user-generated content and companies can drive this content to their website for authenticity and growth.
Brands can curate and incorporate this UGC into their website providing trust and reliability to their customers by showcasing customer reviews, product recommendations, and much more.
4. Keeps the conversation going
Above are some breakthroughs to the final destination which is to keep the users engaged enough to mold their perspective and eventually convert them to our favor. When we talk about a conversation with the potential buyers it usually means users are making a favorable decision.
To make their research turn into an investment. Brands use Instagram content in delivering essential information about the products and their authenticity. Aesthetics, creativity, and unique content is something that drives users to engage with the brand which is achieved by using an Instagram widget.
Develop a creative Instagram widget
There are 2 ways to develop a unique, interactive, and creative Instagram widget :
1. Hashtag campaigns
Another way of playing with content falls under hashtags. You can create a hashtag, build a community and ask users to share their ideas, images, videos, experiences, etc in your hashtag. Which can be curated into the widget and updated on your website to develop engagement and creativity.
2. Instagram galleries made shoppable
Curating an image gallery is one part of a whole. You can make your galleries shoppable on Instagram as well which will not only help the customer with inspiration but also convert their inspiration into a purchase. This will reduce the process of normal online shopping and serve the customers well.
What an interactive Instagram widget looks like
Instagram widgets are more powerful than we think. To create a creative and interactive Instagram widget. It should have a responsive design that is highly compatible with all kinds of devices. You can use different tools like Taggbox Widget to customize the layouts, fonts, color, and size according to your website requirements.
Use relevant content, moderate it throughout your website and remove anything that is unwanted or inappropriate. Design the widgets based on the particular campaign going on and segment them into different categories like design, promotion, or sponsors. Lastly, make good use of the analytics that come with widgets to measure the effectiveness.
Compiling Instagram feeds to your website develops a sense of loyalty and trust within the users. Creating an interactive and unique widget is not a difficult task. And It can be achieved effortlessly giving great outcomes and results. Embedding an Instagram widget to your website makes your website look authentic. And brands can incorporate their different ideas and aesthetic posts on their website to make their website feel good and reliable.