Search engine optimization (SEO) and conversion rate optimization (CRO) are often seen as independent processes in the business sector. Every SEO method you adopt should be a lever for improving conversion rates.
Importance of SEO for the success of a business online cannot be overstated. Visibility of your e-commerce website is the most important factor in earning revenue as that increases the chances of more visitors being converted to the paying customers. If you don’t have adequate knowledge about the technical nuances of SEO, such as keyword research or finding good websites to backlink, you might want to hire BigCommerce SEO services that can help you optimize your website for google search. This strategy translates to increased visibility as more and more people visit your website each day. Let’s further see the aspects that can be optimised to ensure that your website ranks higher.
1. It Is Time To Work On The Invisible: META Tags
Create the right expectations for visitors when they see your Meta title tag on the search engine results (SERP) by writing them by best practices.
It’s as if you’re a search engine user. What piques their interest in a particular search result? In addition, what will keep them on the page and farther down the sales funnel when they click? We refer to this as having reasonable expectations.
Users who do not click on your link or do not anticipate the conversion route you need them to follow will be unable to make a sale. Title and descriptions impact the presentation of a page in SERPs. Even if the META section is (nearly) unnoticeable and has already arrived on the page.
If we’re being honest, Google may utilize whatever part of the page’s content that it deems most related to the searcher’s goal as a meta description. Meta descriptions optimized with human language keywords, the right length (up to 160 characters; however, Google likes changing its length depending on various circumstances). And a central CTA is more likely to appear on search engine results pages (SERPs).
An online travel service provider’s SERP CTR and landing page conversion rate increased without direct impact on rankings after the Meta description was re-optimized from high-volume keyword stuffed to text using human language keyword phrases highlighting the unique value of the service. In addition, you may use the titles and descriptions of your rivals to better your own. Check out the tags have an interest in on the websites you need to visit.
2. Aim For Quickness: Page Load Speed Optimization
Increase the loading speed by 10%, and you’ll see a significant decrease in your page’s bounce rate. As a result, the conversion rate will be affected as well.
Google continues to highlight the significance of page loading speed with the worldwide rollout of its Smartphone’s first search this year. Conversion rate optimization and search engine optimization have a lot in common!
For every extra one second spent waiting for a page to load, up to 27% of potential customers abandon their shopping carts, according to SOASTA’s research (which Google features in their Partners Help section on conversions). As a result, you’re also improving your conversion rate while focusing on loading times.
3. Call Them By Their Identities: Voice Search Optimization
As speech recognition devices become more prevalent, so does the share of searches that come from them. A recent report by Digital Marketing Depot states: ‘portable or voice assistant use rises by a projected 130 per cent this year’. When optimizing your sites for voice search, you naturally enhance the conversion rate by offering users chatbots, natural language-focused content, and messaging to address the consumer’s specific demand.
What about the so-called SEO texts at the bottom of Ecommerce categories pages? This over optimized material targets search engines but not consumers can no longer get to the top of the SERP. With the help of Rank Brain’s algorithm, natural language-optimized documents, particularly for voice searches, have a better chance of ranking high.
4. Reconsider Popups And Interstitial Content When You Know Your Limits
Google penalizes invasive advertising and popups due to the interference with the user experience. When it comes to Google standards, you need to remove the popup that asks for the user’s email and phone number or redirects them to the sales page.
We have to admit that popups do work. If you generate traffic from Google to your converting sites and then convert visitors, you need to find a happy medium between being intrusive and leveraging the popup’s potential for capturing the user’s attention. That is what you’re attempting to accomplish here.
A/B testing is here to save the day! You can utilize popups to see whether the attention-grabbing strategies you deploy affect organic traffic, monitor placements, CTR, bounce, or time on site for the URLs, irrespective of the type.
5. Crawl And Index May Be Controlled By Using Spider Power
Technical Sydney SEO ensures that only pertinent, unique, and optimized sites are included in the search results using sitemaps and indexing directives. Research by Robin Rozhon found that their client’s income increased 54.9 per cent after removing 80 per cent of the pages from their Index.
How did it all go? They preserved just the pages that had previously generated inbound links and dramatically boosted the crawlability & indexability of these pages and the overall domain’s trustworthiness.
6. Incorporate Microdata Schema Markup Into Your Datasets
Even before a person visits your website, you may influence their expectations and boost the likelihood of a sale by displaying your location, phone number, or product information in the search results.
A rich snippet is a kind of search result. It includes information such as a product’s name (including its price, availability, and currency) and its image.
7. Speak in a Variety of Different dialects and Make Use of Social Cues
Search engine optimization (SEO) employs star ratings and customer reviews to increase the amount of real estate just on the search engine results page (SERP). These two strategies simplify for CROs to convert users who arrived from search to actual buyers.
More than two-thirds of online shoppers trust the recommendations of their friends and colleagues more than the recommendations of strangers, according to Hubspot research. Because of this, they are adding consumers’ feedback to your website to improve conversion rates.
SEO tactics that focus on increasing traffic and ranking may be adapted to focus on increasing conversions. You may simultaneously boost traffic. But make it more valuable, bringing in more income from organic and other routes by looking at things from a broader perspective.